Weaving and tying together "people and events"

From spinning the thread to tying the tie,
Our job.
We hope to create a wonderful time for those who purchase our products.
Connecting with others...
Aiming for such a tie...

We don't compare ourselves, we just create our own "best"

Product development is a continuous struggle.
Sometimes it breaks my heart.

But even that can be fun.
To make the best product.

It is completed by combining the best materials, technology, knowledge, experience, and collaborators.
In this way, we create masterpieces that only we can create.

Respecting Japanese aesthetics and traditions,
Innovative Manufacturing

Just because something is new doesn't make it more than a passing fad.
We love the "good old days" backed by tradition.
and···

We will flexibly adopt new values and next-generation technologies.

The thoughts of everyone involved are poured into the product.

The resulting product far surpasses anything that came before.

It all started with the desire to spread the charm of Japan to the world.

A tie is something that embodies "feelings."

The time is the Thirty Years' War in the 17th century.
Red scarves given to Croatian soldiers heading off to the battlefield by their lovers and families in hopes of their safety.
That scarf was a talisman for loved ones and is said to be the root of the necktie that still exists today.

I want to revive in modern times products that act like talismans, that change something inside of you when you wear them.
Even as machines and AI technology continue to evolve and develop, we want to deliver to the world things created by human "hands" and "passions."
With this in mind, we started the brand in 2011.

Further evolution and back on track

13 years later...
Various crises such as global abnormal weather, disasters, and pandemics.
It was time to reconsider deeply the meaning of creating things.
What is closer to people and the environment?
What leads to wonderful things...

We want to update tradition and create things that have lasting value.
To achieve this, we built the brand from scratch and rebooted COCON in 2024.

Together with Japan's most skilled craftsmen.

What we need: endless challenges and inspiration

The depth of craftsmanship is infinite.
There is no completion.

If it's such an endless road, just keep repeating the input and keep moving forward.
To get as close as possible to completion.

A challenge to embody traditional Japanese beauty and culture

Born and raised in Japan.
A country with history and order.
Hardworking and modest people.
Because that was the normal part of life, I never noticed how wonderful Japan was.

"What is common in Japan is special in the rest of the world"

We will communicate to the world the special values that only Japanese people can portray.
This value was incorporated into the product and embodied.
That's Cocon.

The pulse of the earth comes to life in our products

Mother Earth "Earth"
Something certain in the midst of an unknown universe.
That is the beauty of this earth.

Water, fire, wind, sky, and earth.
We incorporate the miracles that exist on this beautiful blue planet into our products.

Being grateful for being born and existing on Earth,
Challenge the unknown.

The wind blowing through the green mountains, the white waves lapping on the beach, the clouds floating in the blue sky, the sun setting in the twilight

Various common things that exist in nature
In fact, it was a series of miracles.

They inspire us and accelerate the creation of unprecedented products.

- To help you fulfill your soul

Our mission is to deliver excitement and satisfaction to our customers through our products.
The combination of high quality and design will continue to enrich your daily life and help satisfy your soul.

- To be loved for 100 years to come

We aim to create products that will remain relevant even after 100 years. For that reason, we place great importance on timeless designs that are not influenced by temporary trends. By protecting the good old traditions while constantly adapting and evolving with the times, we will continue to be loved for a long time.

- To continue living together with everyone

We listen to our customers' needs and evolve our products and brand every day. We are proud that our customers and our products are closely related and continue to walk together through life.

And with the support of our precious friends

I am chasing my dreams with my precious friends.
This brand has been able to continue to grow thanks to the cooperation of the companies and people involved who manufacture it. By pursuing our dreams together, we have built a relationship of trust with them that is completely different from economic transactions.
The reason we don't show our faces is because the main focus is not us, but our customers.
We remain a behind-the-scenes player, pursuing product quality and beautiful design.
In this way, we will continue to provide products that truly satisfy our customers.

ココン再始動前、最後のティザー映像
「Hands and Hopes：The Fourth Chapter」

Finally, I would like to express my sincere gratitude to my friends who have walked this path with me.
Without their skills and collaboration, our brand would not be able to evolve and grow.
I am proud to be able to walk alongside them as they take on further challenges into the future.